Five Chapters on Rhetoric
Character, Action, Things, Nothing, and Art
184 pages | 6 x 9 | 2009
ISBN 978-0-271-03455-3 | cloth: $65.00 sh
Paperback edition is not available in the U.S.
“Kochin demonstrates the importance of classical rhetoric in making sense of contemporary politics. The book is highly accessible to an audience unfamiliar with rhetorical studies, and the analytic framework will force rhetoricians to rethink their own assumptions about their art and its relationship to truth. The book deserves a wide audience across rhetoric and communication, English, political science, and sociology.” — James Arnt Aune, Texas A&M University
"This is a significant book which cuts, neatly and insightfully, across the various disciplinary literatures around rhetoric and persuasion. The author opens new pathways for social scientists, humanists and professionals to think together about rhetoric and persuasion. It's heartening to see a book grounded in a classical perspective on rhetoric incorporate not only the social science persuasion literature, but public relations as well." —William Keith, University of Wisconsin-Milwaukee
"Political theory and rhetoric are close cousins, even if neither particularly wants to admit its own paternity. Political theorists ought then to pay close attention to Kochin's new book. Students of rhetoric will also find themselves enlightened in ways they may not expect. Kochin's effort is of signal importance for teaching us how to keep the descendents of philosophy sitting down to, if not the same dinner, at least one from the same kitchen."—Stephen L. Elkin, University of Maryland
Kochin’s radical exploration of rhetoric is built around five fundamental concepts that illuminate how rhetoric functions in the public sphere. To speak persuasively is to bring new things into existence—to create a political movement out of a crowd, or an army out of a mob.
Five Chapters on Rhetoric explores our path to things through our judgments of character and action. It shows how speech and writing are used to defend the fabric of social life from things or facts. Finally, Kochin shows how the art of rhetoric aids us in clarifying things when we speak to communicate, and helps protect us from their terrible clarity when we speak to maintain our connections to others.
Kochin weaves together rhetorical criticism, classical rhetoric, science studies, public relations, and political communication into a compelling overview both of persuasive strategies in contemporary politics and of the nature and scope of rhetorical studies.
Michael S. Kochin is Senior Lecturer in Political Science at Tel Aviv University and has held visiting appointments at Toronto, Princeton, and Yale. He is the author of Gender and Rhetoric in Plato’s Political Thought (2002), which was named an Outstanding Academic Title by Choice